Read what our clients have to say.


The good news have I obtained a new job I was wanting, but it required a move to the west coast from Atlanta. The potentially bad news was I was now tasked with the sale of my home in a difficult housing market. This is where Jon comes in. I sought him out because he was invested in and part of the area, Inman Park, where I lived. I stayed with him because he was not only an absolute pleasure to work with, but also knowledgeable, skilled in navigating the difficult nuances of this housing market. He understood the market and appropriate pricing to obtain as much as possible, yet move the property quickly. He was responsive and took care of items as they came up, including off-hours. He negotiated my contract skillfully and was able to see it through to closing in a timely manner. I felt like I not only sold my home but also made a friend I still stay in touch with. I have recommended him every chance I get and would encourage you to trust him with one of the most important and stressful processes one can go through –the buying or sale of your home.
~ L.K., Los Angeles
What can we say about Jon Effron? In the worst economy since the Great Depression, this guy helped us sell our house in Grant Park for a price we were happy with. From the minute we hired him, he put together a marketing plan and implemented it. Unlike many Realtors, Jon is innovative — he posted a story about our home on his blog, worked on positioning us correctly in the market, and strategically told us how to attract new buyers. He’s got a handle on technology, and where today’s buyer is looking — he’s a true innovator and marketer. I’d also challenge you to find a more practical, honest, and fair negotiator. Jon gave us advice at every turn, helped us work through what seemed to be an untenable negotiation, and landed us a sale with some very persnickety buyers without us having to give up too much. Real estate is full of sharky or lazy people, but Jon is a true exception to that rule. Hard-working, honest, and in it for you, he gives me hope that there are still some good agents out there!
~ E.S., Atlanta
My husband and I have purchased property in New York City, upstate NY, Los Angeles, coastal Maine…and In-Town Atlanta with Jon Effron. He is hands down our favorite and most impressive real estate agent to date. It was a nail-biter of a deal, and honestly, we didn’t think it would go through. If it weren’t for Jon it might not have. He stayed invested and informed during every stage of the process, was uniformly liked and listened to by all parties involved…and despite the fact that it was a shaky deal from start to finish he maintained a positive attitude that made things go smoothly and in our favor. And when we were considering other houses to purchase instead…he advised us to stick to going after the house of our dreams, despite how difficult it was. And we got it. We give him the highest recommendation possible. Whether you list with him or shop for your next house with him…you’ll most likely get what you want.
~ C.H., Atlanta
When I became interested in purchasing an investment property, a close friend suggested I contact Jon. I’m glad I did. Jon took the time to understand both what I was looking for and my financial constraints. His advice was instrumental in not only helping me find the right property but also in helping me avoid buying the wrong property. I look forward to working with Jon again in the future
~ P.R., Atlanta
Jon’s level of service is second to none. He’s one of the warmest and most genuine folks you’ll ever meet. Don’t be surprised if you run into Jon at a local coffee shop or restaurant, because he’s not just selling homes for a quick buck – he loves Atlanta and lives it on a daily basis.
~ S.S., Atlanta
Jon is exceptional. At first, I thought his requirements to prepare my house to put on the market were more than necessary, but he was dead on. We had an offer within 2 weeks, successfully closed within another 4. I can wholeheartedly recommend Jon.
~ T.S., Atlanta


Guided by 30+ years of experience and expertise, we are driven by our passion for helping buyers and sellers maximize their real estate investments.